Who We Are
The Undaunted Difference
When I was 21, I set off with nothing but a huge backpack on an around-the-world solo journey -- a research fellowship that transformed me. That experience empowered me to continue moving through the world boldly, embracing the full richness of human kindness, genius, and culture. Understanding what drives people combined with the latest marketing tools and tactics inspires our strategic outlook at Undaunted.
- Gretchen
Meet the passionate visionary behind the boldest marketing strategies.
We are Undaunted Marketing, a team of marketing veterans, led by Gretchen Cook-Anderson, fueled by an unwavering commitment to unleash the power of bold brands.
Gretchen Cook-Anderson
A CULTURALLY TRANSCENDENT MARKETING INNOVATOR
Gretchen Cook-Anderson isn’t your garden variety marketing executive. With experiences spanning 26 countries and over 30 years working with and for global organizations, she brings a culturally transcendent approach to amplifying her clients. Her numerous accolades for innovative marketing across cultures highlight her exceptional ability to connect with diverse audiences.
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Gretchen’s bold approach often involves thinking outside the box or creating a new one altogether to achieve innovative outcomes. As an award-winning global marketing leader, her strategic initiatives have driven over $225 million in revenues for employers and clients. Her mission harnesses the power of marketing and communications at the intersection of culture and human diversity, advising CEOs, C-suite executives, and boards of organizations dedicated to inclusively driving revenue, social impact, customer growth, enrollment expansion, talent acquisition, entrepreneurship, and stakeholder engagement on both local and global scales.
With 35 years of expertise across global education, life sciences, higher education, government, and wealth management sectors, Gretchen’s impact is vast and multifaceted. Her small, agile team works beyond these industries as well to support a range of other sectors, ensuring tailored and effective marketing and engagement solutions. Gretchen’s unwavering commitment to inclusive growth and innovative strategies makes her a sought-after leader in the field, continually pushing the boundaries of what's possible in marketing and communications.
Be undaunted with us.
bound by convention
We challenge the status quo and develop innovative solutions that get results.
Bold Marketing Behind Brave Brands
At Undaunted Marketing, we are more than a strategic marketing advisor—we are your partners in transformation. Specializing in guiding organizations through the complexities of branding, storytelling, and inclusive communications, we empower our clients to achieve their goals through innovative and inclusive marketing strategies.
Our mission is to help organizations grow visibility, retain and inspire amazing employees, and expand and diversify their customer base, donors, investors and partners. We achieve this by developing and executing comprehensive marketing strategies that align with our clients' missions and growth objectives. Our inclusive, global perspective allows us to craft solutions that not only enhance brand impact but also foster a culture of inclusivity and respect.
